Easy Networking: Building Organic Relationships

Networking gets a bad rap—too formal, too transactional, too awkward. That’s exactly why I brought in Giselle Moratin for this conversation. We both know how overwhelming it can feel to put yourself out there, especially if you're in the middle of a job search and already emotionally drained.

But here’s the truth: real networking isn’t about collecting business cards or pitching yourself perfectly. It’s about genuine curiosity, building relationships, and learning from others. If you’ve been avoiding networking because it feels pushy or intimidating, you’re going to love this refreshingly human approach.

Listen on your favorite podcast app:

Think of Networking as Research, Not Self-Promotion

When you reframe networking as research, it changes everything. Instead of stressing about what to say or how to promote yourself, try this instead:

• Reach out with curiosity, not an agenda. Let someone know you admire their career path and want to learn from them.

• Ask thoughtful questions and listen more than you speak. People love to share their stories—you don’t have to talk much to make a strong impression.

• Treat every conversation as an information-gathering mission. The goal is to understand the industry, role, or company better—not land a job on the spot.

You don’t need to sound rehearsed. You just need to show up, be interested, and stay open to learning.

Start With People You Know

You don’t have to begin by messaging strangers on LinkedIn. That’s the hard way.

Instead, start with your inner circle.

• Reach out to people you already know—even if you haven’t talked to them in a while.

• Think about neighbors, extended family, former classmates, or coworkers. You never know who they’re connected to.

• Ask if they’d be open to a quick 20-minute coffee chat or Zoom call.

Start small. The first few conversations are about building confidence. Once you see how kind and generous people can be with their time, it gets easier.

Use LinkedIn to Discover Mutual Connections

LinkedIn can be overwhelming if you don’t know where to begin.

But it’s also one of your most powerful tools.

• Search for alumni from your school or program—these are warm leads.

• Look for association boards in your industry. Those who serve on boards are often connectors by nature and more open to chatting.

• Pay attention to mutual connections—who do your Facebook or Instagram friends know professionally?

You might be surprised who’s already in your extended network.

It just takes a little digging and a few bold messages.

Be Strategic, But Not Transactional

No one wants to feel used.

If you go into a networking conversation trying to land a referral or job right away, it can backfire.

Instead:

• Focus on building a relationship, not closing a deal.

• Show appreciation for their time and insights.

• Let your curiosity guide the conversation.

The magic happens when you stop trying to “get” something out of it and focus on investing in the other person. More often than not, they’ll be the ones asking, “How can I help you?”

Ask This One Question Before You Leave

You don’t need a slick closing line. Just one powerful question can open dozens of doors:

• “Is there anyone else you’d recommend I speak with to learn more about this field?”

Nine times out of ten, people say yes—and now you’ve got your next coffee chat lined up.

Bonus tip: follow up the same day with a thank-you email.

• Reiterate your appreciation.

• Include your resume for reference.

• Gently restate your question about referrals in case someone came to mind later.

This simple follow-up builds trust and keeps the connection warm.

Look for the Side Door, Not Just the Front Door

Everyone’s rushing to apply to job boards (the front door). Instead:

• Use networking as your side or back door into companies.

• Start conversations when no job is posted—that’s where hidden opportunities live.

• Target association members, conference speakers, or department leaders instead of just recruiters.

It’s all about positioning. You’re planting seeds that grow into offers later.

Pay Attention to Small Details

If you’ve ever watched Suits, you know Donna. She reads a room in seconds, catches what others miss, and always knows the next move.

That’s what you want to channel in your job search.

• Watch for clues in people’s LinkedIn activity, job descriptions, and comments.

• Notice where opportunity might be hiding—and go there.

• Trust that behind every connection is a whole network you haven’t tapped into yet.

It’s not just about who someone is—it’s about who they know.

Final Thoughts

Yes, networking can feel uncomfortable. Maybe you’re shy. Maybe you’ve had a few awkward experiences. Maybe you’re not sure what to say. But here's the guarantee—people love sharing their stories when they know you genuinely care.

• Start with one conversation.

• Show up with curiosity.

• Be respectful of time, and always follow up.

• Ask for that next introduction.

Before you know it, you’ll have a network of warm connections who are rooting for you—and maybe even hiring you.

Now go open that side door.

You never know where it’ll lead.

P.S. Follow me on LinkedIn for more highly-practical guidance.